Friday, October 24, 2008
Massachusetts Selects 451 Marketing to Jump Start Economic Development
For those who haven’t heard yet, 451 Marketing was selected by the Massachusetts Office of Business Development to launch an integrated campaign (television, print, radio, and event marketing) to position the state as the premier location for businesses to move to or within the state. Click here to read the full story: Original Release.
Wednesday, October 22, 2008
Creating a brand through PR 2.0
Before any Boston Marketing Firm, Boston Branding Agency or Boston Public Relations Firm can build brand loyalty for its clients, a strong brand label, image, and presence in the industry must be established. As discusses previously, the world of PR is evolving into PR 2.0 and many new branding strategies have emerged as result.
There is a huge wave of New Media occurring throughout the marketing, and public relations industry. PR no longer solely includes press releases and phone calls to newspapers; now we have bloggers, forums, social networking sites, and direct connections to our consumers through PR 2.0.
PR 2.0 itself is simply the coming together of internet and conversational PR methods. The web has completely evolved in such a way that we are now capable of spreading the word about things like never before. Viral marketing has played a huge role in this, as it allows Boston Public Relations Agencies to spread the word about anything almost instantly.
If used correctly, all these PR 2.0 methods of communication drastically increase the visibility of any company, and also set that company far apart from the competition.
There is a huge wave of New Media occurring throughout the marketing, and public relations industry. PR no longer solely includes press releases and phone calls to newspapers; now we have bloggers, forums, social networking sites, and direct connections to our consumers through PR 2.0.
PR 2.0 itself is simply the coming together of internet and conversational PR methods. The web has completely evolved in such a way that we are now capable of spreading the word about things like never before. Viral marketing has played a huge role in this, as it allows Boston Public Relations Agencies to spread the word about anything almost instantly.
If used correctly, all these PR 2.0 methods of communication drastically increase the visibility of any company, and also set that company far apart from the competition.
Tuesday, October 14, 2008
The Changing World of Public Relations
I thought I would start this blog to talk about the world of Boston Public Relations Firms, and how they have been changing in recent years. With the billions of people using the internet, it is only natural that the industry has followed, and is now in the process of moving online to a 2.0 world.
Traditional Public Relations encompasses all aspects of managing and controlling an organization or company’s information to the public. Through media practices, Boston Public Relations Firms help companies build, manage, and promote a reputation through reliable and credible third party outlets. This can be accomplished in several manners including speeches, awards, press coverage, etc. Although traditional practices of Public Relations have not totally expired, the conversion from material media to the web has revolutionized the way Boston Public Relations firms approach the trade.
The idea of Public Relations 2.0 includes all multimedia, which reaches the masses through new technological mediums. New developments in social media and social networking have made it easier than ever for Boston Public Relations Firms to understand what is going on in the industries in which they represent. Through methods such as video sharing and social networking sites, messages get released to the public instantly, and the feedback from the messages happens instantly as well. In short, it takes the guess work out when it comes to understanding what a consumer wants/needs out of their products and allows companies to cater to those needs faster than ever before.
There are many useful tools when it comes to incorporating PR 2.0 into any campaign that I will discuss further in later posts… so I think that is going to be all for today!
Traditional Public Relations encompasses all aspects of managing and controlling an organization or company’s information to the public. Through media practices, Boston Public Relations Firms help companies build, manage, and promote a reputation through reliable and credible third party outlets. This can be accomplished in several manners including speeches, awards, press coverage, etc. Although traditional practices of Public Relations have not totally expired, the conversion from material media to the web has revolutionized the way Boston Public Relations firms approach the trade.
The idea of Public Relations 2.0 includes all multimedia, which reaches the masses through new technological mediums. New developments in social media and social networking have made it easier than ever for Boston Public Relations Firms to understand what is going on in the industries in which they represent. Through methods such as video sharing and social networking sites, messages get released to the public instantly, and the feedback from the messages happens instantly as well. In short, it takes the guess work out when it comes to understanding what a consumer wants/needs out of their products and allows companies to cater to those needs faster than ever before.
There are many useful tools when it comes to incorporating PR 2.0 into any campaign that I will discuss further in later posts… so I think that is going to be all for today!
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