Maybe you’ve used Yelp.com to run a local search, connect with a friend or write a review about a terrible restaurant you visited. Marketing professionals use it to introduce, promote and track comments about their clients. Yelp.com is a great PR 2.0 tool.
The Web 2.0 site launched in 2004 and evolved into a social networking, user review, and local search web site. Users can post events and reviews, as well as, communicate with other members. The site highlights events and reviews. The multifunctional site attracts over 10 million people per month. This large amount of traffic gives public relations firms several opportunities to reach and target audiences.
Yelp.com is a fun way to promote products and services and connect with a target audience. The community aspect allows for feedback and discussion. The local search and review features promote audience awareness and response. It’s also a useful tool to track results, manage a brand and see how users feel about a product.
Friday, November 14, 2008
Monday, November 10, 2008
AJ Gerritson's Blog
For anyone interested in the way the advertising industry is going, check out this blog post from AJ Gerritson's blog about the death of traditional advertising...
Check out the original post here.
Check out the original post here.
Monday, November 3, 2008
Tracking Social Media Coverage through Web 2.0
In the world of Web and PR 2.0, there are several ways to track coverage and hits from online media outlets. Boston Public Relations Agencies, as well as Boston Marketing Agencies use various websites and services to track their results and see where they need to pitch for more coverage and exposure. Successful PR 2.0 is dependent on measuring results and implementing new strategies to ensure more coverage.
One of the best sites I have come across for Public Relations professionals is socialmeter.com. Socialmeter.com scans Delicious, Digg, Furl, Google, Jots, Linkroll, Netscape, Reddit, Shadows, Spurl, Technorati, and Yahoo My Web to gage a website’s social popularity. The way it works is: you type in a URL of your choice and the site returns your results based on a “social meter score”, which is the total amount that the particular URL hits on the social media websites outlined above. Socialmeter also breaks down hits by each social website, so marketing and public relations experts can determine which websites to target for more coverage.
This is a great tool to use to determine how often a website is showing up, and further where to target your efforts in the future. This is a great tool for Boston Public Relations Agencies to see the results of their work, figure out where to pitch for more coverage, and ultimately increase the online popularity of their company and clients.
One of the best sites I have come across for Public Relations professionals is socialmeter.com. Socialmeter.com scans Delicious, Digg, Furl, Google, Jots, Linkroll, Netscape, Reddit, Shadows, Spurl, Technorati, and Yahoo My Web to gage a website’s social popularity. The way it works is: you type in a URL of your choice and the site returns your results based on a “social meter score”, which is the total amount that the particular URL hits on the social media websites outlined above. Socialmeter also breaks down hits by each social website, so marketing and public relations experts can determine which websites to target for more coverage.
This is a great tool to use to determine how often a website is showing up, and further where to target your efforts in the future. This is a great tool for Boston Public Relations Agencies to see the results of their work, figure out where to pitch for more coverage, and ultimately increase the online popularity of their company and clients.
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