Maybe you’ve used Yelp.com to run a local search, connect with a friend or write a review about a terrible restaurant you visited. Marketing professionals use it to introduce, promote and track comments about their clients. Yelp.com is a great PR 2.0 tool.
The Web 2.0 site launched in 2004 and evolved into a social networking, user review, and local search web site. Users can post events and reviews, as well as, communicate with other members. The site highlights events and reviews. The multifunctional site attracts over 10 million people per month. This large amount of traffic gives public relations firms several opportunities to reach and target audiences.
Yelp.com is a fun way to promote products and services and connect with a target audience. The community aspect allows for feedback and discussion. The local search and review features promote audience awareness and response. It’s also a useful tool to track results, manage a brand and see how users feel about a product.
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