Tuesday, December 9, 2008
Who is Facebook Really For?
Ever thought about who Facebook is really for these days? Check out a great new post from 451 Marketing at 451heat about how Facebook has evolved, and continues to be the front-runner in social networking.
Monday, December 1, 2008
451 Marketing's Blog
For anyone interested in the world of Boston Interactive Agencies, Boston PR 2.0 Agencies, Boston Marketing Firms, Boston Search Engine Optimization Firms, Boston Web 2.0 Firms, and Boston Web Design Firms: 451 Marketing has recently launched their blog 451Heat.
There is some really great information about what is going on the world of all these industries, check it out!
There is some really great information about what is going on the world of all these industries, check it out!
Friday, November 14, 2008
Yelp
Maybe you’ve used Yelp.com to run a local search, connect with a friend or write a review about a terrible restaurant you visited. Marketing professionals use it to introduce, promote and track comments about their clients. Yelp.com is a great PR 2.0 tool.
The Web 2.0 site launched in 2004 and evolved into a social networking, user review, and local search web site. Users can post events and reviews, as well as, communicate with other members. The site highlights events and reviews. The multifunctional site attracts over 10 million people per month. This large amount of traffic gives public relations firms several opportunities to reach and target audiences.
Yelp.com is a fun way to promote products and services and connect with a target audience. The community aspect allows for feedback and discussion. The local search and review features promote audience awareness and response. It’s also a useful tool to track results, manage a brand and see how users feel about a product.
The Web 2.0 site launched in 2004 and evolved into a social networking, user review, and local search web site. Users can post events and reviews, as well as, communicate with other members. The site highlights events and reviews. The multifunctional site attracts over 10 million people per month. This large amount of traffic gives public relations firms several opportunities to reach and target audiences.
Yelp.com is a fun way to promote products and services and connect with a target audience. The community aspect allows for feedback and discussion. The local search and review features promote audience awareness and response. It’s also a useful tool to track results, manage a brand and see how users feel about a product.
Monday, November 10, 2008
AJ Gerritson's Blog
For anyone interested in the way the advertising industry is going, check out this blog post from AJ Gerritson's blog about the death of traditional advertising...
Check out the original post here.
Check out the original post here.
Monday, November 3, 2008
Tracking Social Media Coverage through Web 2.0
In the world of Web and PR 2.0, there are several ways to track coverage and hits from online media outlets. Boston Public Relations Agencies, as well as Boston Marketing Agencies use various websites and services to track their results and see where they need to pitch for more coverage and exposure. Successful PR 2.0 is dependent on measuring results and implementing new strategies to ensure more coverage.
One of the best sites I have come across for Public Relations professionals is socialmeter.com. Socialmeter.com scans Delicious, Digg, Furl, Google, Jots, Linkroll, Netscape, Reddit, Shadows, Spurl, Technorati, and Yahoo My Web to gage a website’s social popularity. The way it works is: you type in a URL of your choice and the site returns your results based on a “social meter score”, which is the total amount that the particular URL hits on the social media websites outlined above. Socialmeter also breaks down hits by each social website, so marketing and public relations experts can determine which websites to target for more coverage.
This is a great tool to use to determine how often a website is showing up, and further where to target your efforts in the future. This is a great tool for Boston Public Relations Agencies to see the results of their work, figure out where to pitch for more coverage, and ultimately increase the online popularity of their company and clients.
One of the best sites I have come across for Public Relations professionals is socialmeter.com. Socialmeter.com scans Delicious, Digg, Furl, Google, Jots, Linkroll, Netscape, Reddit, Shadows, Spurl, Technorati, and Yahoo My Web to gage a website’s social popularity. The way it works is: you type in a URL of your choice and the site returns your results based on a “social meter score”, which is the total amount that the particular URL hits on the social media websites outlined above. Socialmeter also breaks down hits by each social website, so marketing and public relations experts can determine which websites to target for more coverage.
This is a great tool to use to determine how often a website is showing up, and further where to target your efforts in the future. This is a great tool for Boston Public Relations Agencies to see the results of their work, figure out where to pitch for more coverage, and ultimately increase the online popularity of their company and clients.
Friday, October 24, 2008
Massachusetts Selects 451 Marketing to Jump Start Economic Development
For those who haven’t heard yet, 451 Marketing was selected by the Massachusetts Office of Business Development to launch an integrated campaign (television, print, radio, and event marketing) to position the state as the premier location for businesses to move to or within the state. Click here to read the full story: Original Release.
Wednesday, October 22, 2008
Creating a brand through PR 2.0
Before any Boston Marketing Firm, Boston Branding Agency or Boston Public Relations Firm can build brand loyalty for its clients, a strong brand label, image, and presence in the industry must be established. As discusses previously, the world of PR is evolving into PR 2.0 and many new branding strategies have emerged as result.
There is a huge wave of New Media occurring throughout the marketing, and public relations industry. PR no longer solely includes press releases and phone calls to newspapers; now we have bloggers, forums, social networking sites, and direct connections to our consumers through PR 2.0.
PR 2.0 itself is simply the coming together of internet and conversational PR methods. The web has completely evolved in such a way that we are now capable of spreading the word about things like never before. Viral marketing has played a huge role in this, as it allows Boston Public Relations Agencies to spread the word about anything almost instantly.
If used correctly, all these PR 2.0 methods of communication drastically increase the visibility of any company, and also set that company far apart from the competition.
There is a huge wave of New Media occurring throughout the marketing, and public relations industry. PR no longer solely includes press releases and phone calls to newspapers; now we have bloggers, forums, social networking sites, and direct connections to our consumers through PR 2.0.
PR 2.0 itself is simply the coming together of internet and conversational PR methods. The web has completely evolved in such a way that we are now capable of spreading the word about things like never before. Viral marketing has played a huge role in this, as it allows Boston Public Relations Agencies to spread the word about anything almost instantly.
If used correctly, all these PR 2.0 methods of communication drastically increase the visibility of any company, and also set that company far apart from the competition.
Tuesday, October 14, 2008
The Changing World of Public Relations
I thought I would start this blog to talk about the world of Boston Public Relations Firms, and how they have been changing in recent years. With the billions of people using the internet, it is only natural that the industry has followed, and is now in the process of moving online to a 2.0 world.
Traditional Public Relations encompasses all aspects of managing and controlling an organization or company’s information to the public. Through media practices, Boston Public Relations Firms help companies build, manage, and promote a reputation through reliable and credible third party outlets. This can be accomplished in several manners including speeches, awards, press coverage, etc. Although traditional practices of Public Relations have not totally expired, the conversion from material media to the web has revolutionized the way Boston Public Relations firms approach the trade.
The idea of Public Relations 2.0 includes all multimedia, which reaches the masses through new technological mediums. New developments in social media and social networking have made it easier than ever for Boston Public Relations Firms to understand what is going on in the industries in which they represent. Through methods such as video sharing and social networking sites, messages get released to the public instantly, and the feedback from the messages happens instantly as well. In short, it takes the guess work out when it comes to understanding what a consumer wants/needs out of their products and allows companies to cater to those needs faster than ever before.
There are many useful tools when it comes to incorporating PR 2.0 into any campaign that I will discuss further in later posts… so I think that is going to be all for today!
Traditional Public Relations encompasses all aspects of managing and controlling an organization or company’s information to the public. Through media practices, Boston Public Relations Firms help companies build, manage, and promote a reputation through reliable and credible third party outlets. This can be accomplished in several manners including speeches, awards, press coverage, etc. Although traditional practices of Public Relations have not totally expired, the conversion from material media to the web has revolutionized the way Boston Public Relations firms approach the trade.
The idea of Public Relations 2.0 includes all multimedia, which reaches the masses through new technological mediums. New developments in social media and social networking have made it easier than ever for Boston Public Relations Firms to understand what is going on in the industries in which they represent. Through methods such as video sharing and social networking sites, messages get released to the public instantly, and the feedback from the messages happens instantly as well. In short, it takes the guess work out when it comes to understanding what a consumer wants/needs out of their products and allows companies to cater to those needs faster than ever before.
There are many useful tools when it comes to incorporating PR 2.0 into any campaign that I will discuss further in later posts… so I think that is going to be all for today!
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