Creating a brand through PR 2.0

Before any Boston Marketing Firm, Boston Branding Agency or Boston Public Relations Firm can build brand loyalty for its clients, a strong brand label, image, and presence in the industry must be established. As discusses previously, the world of PR is evolving into PR 2.0 and many new branding strategies have emerged as result.

There is a huge wave of New Media occurring throughout the marketing, and public relations industry. PR no longer solely includes press releases and phone calls to newspapers; now we have bloggers, forums, social networking sites, and direct connections to our consumers through PR 2.0.

PR 2.0 itself is simply the coming together of internet and conversational PR methods. The web has completely evolved in such a way that we are now capable of spreading the word about things like never before. Viral marketing has played a huge role in this, as it allows Boston Public Relations Agencies to spread the word about anything almost instantly.

If used correctly, all these PR 2.0 methods of communication drastically increase the visibility of any company, and also set that company far apart from the competition.